http://en.wikipedia.org/wiki/Continuity_(broadcasting)
In broadcasting there is a word called continuity. Its a termused to pass on announcements, messages and graphics during adverts and between particular programmes. Continuity announcer are the people who during breaks of programmes you are watching, there voice comes up giving you programme information such as what you are watching at the current time, what will be on later and sometimes what programmes were on previously, this can also apply to radio stations. They also may read out information about the previous programme, for example who presented and produced it, relay information or merchandise relating to the show, or to provide details of organizations who may offer support in relation to a storyline or issue raised in the programme. Continuity announcers may also play music during intervals and give details of programmes later in the day. If there is a breakdown, they make any necessary announcements and often play music for its duration.
What is the 180 degree rule / crossing the line?
What is the shot reverse shot?
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